{"id":32,"date":"2023-12-23T08:40:46","date_gmt":"2023-12-23T08:40:46","guid":{"rendered":"http:\/\/faewure.cluster027.hosting.ovh.net\/mdaz\/index.php\/colibri-wp\/"},"modified":"2024-04-03T11:30:43","modified_gmt":"2024-04-03T11:30:43","slug":"colibri-wp","status":"publish","type":"page","link":"https:\/\/marketingdigitalaz.com\/","title":{"rendered":"Le marketing digital de @ \u00e0 Z – Eyrolles 2024 – Yann Gourvennec et Hubert Kratiroff"},"content":{"rendered":"
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Le glossaire du digital<\/h5>\n <\/a>\n <\/div>\n <\/div>\n
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Un glossaire de 100 pages<\/strong> pour tout comprendre des termes et acronymes utilis\u00e9s dans le marketing digital <\/strong>et aussi dans la technique du digital. Le compagnon id\u00e9al du marketing digital de @ \u00e0 Z pour\n tout lire et tout comprendre\n
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LES CORRIG\u00c9S DES EXERCICES<\/h5>\n <\/a>\n <\/div>\n <\/div>\n
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Le marketing digital de @ \u00e0 Z est un livre augment\u00e9<\/strong> : il est agr\u00e9ment\u00e9 d’exercices, de listes de choses \u00e0 faire. Hubert vous a enregistr\u00e9 en vid\u00e9o tous les corrig\u00e9s des exercices du livre<\/strong>. Incontournable\n pour vous am\u00e9liorer dans votre pratique digitale<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Les slides du livre<\/h5>\n <\/a>\n <\/div>\n <\/div>\n
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Un livre comme le marketing digital de @ \u00e0 Z ne peut se concevoir qu’avec des phrases. C’est pour cela que nous lui avons ajout\u00e9 des corrig\u00e9s d’exercices, une taxonomie, un glossaire et aussi, les in\u00e9vitables slides du livre<\/strong> avec ses 100 planches in\u00e9dites<\/strong><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Taxinomie\/classification<\/h5>\n <\/a>\n <\/div>\n <\/div>\n
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En sciences et en informatique<\/strong>, une taxonomie, ou taxinomie, est une classification des \u00e9l\u00e9ments qui compose un tout<\/strong>. Ici,nous avons cartographi\u00e9 visuellement les \u00e9l\u00e9ments composant le marketing digital.\n Et ce n’est pas tout ! Cette classification est interactive<\/strong><\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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les vid\u00e9os “live”<\/h5>\n <\/a>\n <\/div>\n <\/div>\n
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En 2023 et 2024, nous invitons des personnalit\u00e9s du Web et du num\u00e9rique<\/strong> afin de les faire t\u00e9moigner sur leurs sujets phare<\/strong>. Cela permet \u00e9galement d’augmenter le livre en mettant \u00e0 jour de mani\u00e8re permanente\n la connaissance autour du marketing digital. <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Le sommaire du livre<\/h5>\n <\/a>\n <\/div>\n <\/div>\n
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Le marketing digital de @ \u00e0 Z est compos\u00e9  de 7 parties et de 32. chapitres. Chacun est agr\u00e9ment\u00e9 d’encadr\u00e9s, de zooms, de citations, de liens, de r\u00e9f\u00e9rences et d’illustrations. Ici nous vous donnons un aper\u00e7u de ce sommaire et\n de ce que ce livre peut vous apporter. <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Un ouvrage de r\u00e9f\u00e9rence qui donne une vue d\u2019ensemble de la discipline.<\/p>\n <\/div>\n <\/div>\n

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Fred Cavazza<\/h5>\n <\/div>\n <\/div>\n
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Consultant et conf\u00e9rencier, Fredavazza.net<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Ce livre est tellement utile qu\u2019il devrait \n
\u00eatre rembours\u00e9.<\/p>\n <\/div>\n <\/div>\n

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PPC<\/h5>\n <\/div>\n <\/div>\n
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Tech, AI Evangelist et conf\u00e9rencier<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Une bible op\u00e9rationnelle et \u00e0 jour.<\/em>\n
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Jean-Philippe Timsit<\/h5>\n <\/div>\n <\/div>\n
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Pr. de Strat\u00e9gie Digitale, EM Lyon Business School<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Les auteurs<\/h2>\n <\/div>\n <\/div>\n
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Le marketing digital de @ \u00e0 Z a \u00e9t\u00e9 \u00e9crit par Yann Gourvennec et Hubert Kratiroff<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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\n photo Yann Gourvennec\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n
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Hubert Kratiroff <\/h4>\n <\/div>\n <\/div>\n
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Techno-evangelist<\/p>\n <\/div>\n <\/div>\n

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Yann Gourvennec<\/h4>\n <\/div>\n <\/div>\n
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CEO, Visionary Marketing<\/p>\n <\/div>\n <\/div>\n

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en savoir plus sur les auteurs<\/span><\/a>\n <\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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contactez les auteurs du livre #MDAZ<\/h4>\n <\/div>\n <\/div>\n
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int\u00e9ress\u00e9(e) par une pr\u00e9sentation dans votre\n
organisation ? Indiquez le dans votre message et ajoutez une date pr\u00e9visionnelle<\/h5>\n <\/div>\n <\/div>\n
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